Would you look at that shirt
T-shirts are a staple part of wardrobes across the globe. Furthermore, the global market for the custom T-shirt printing industry is expected to cross 10 billion USD by Clever entrepreneurs , like yourself, have identified the popularity of this product and have started thinking about beginning their own T-shirt businesses. Starting an online T-shirt business is a popular choice for both beginner and veteran ecommerce entrepreneurs.SEE VIDEO BY TOPIC: You Look Good In My Shirt
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- The 15 Best White T-Shirts For Any Budget
- Pro-tips for buying clothes that will last years, not weeks
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- Well, this is embarrassing…
- How a smart shirt should fit
- How to Start a Successful Online T-Shirt Business
- How Should A T-Shirt Fit?
- Your $4 t-shirt is costing you millions
- Losing Your Shirt
The 15 Best White T-Shirts For Any Budget
They are ugly and uncomfortable. But t-shirts come from the marketing budget and should be optimized like any other spend. Done properly, one shirt can deliver tens of thousands of impressions worth thousands of dollars. Done poorly, they will just get thrown in the trash and never worn — worth pretty much zero. The timeline of t-shirts is a historical snapshot of your company. Brett Hurt has a great blog post telling the story of Bazaarvoice in t-shirts. My shirt of choice these days is by Canvas , but other good brands include Pima, Next Level, and of course American Apparel.
In general, go with the softest, thinnest t-shirt you can find. Make sure it comes with a tear-off tag. If I find something I like, I take a picture of the label or bring a sample to my t-shirt supplier and usually they can find the exact same material or something really close.
Here are some tips for a great design:. The default printing method lays the ink on top of the shirt. It starts washing off after 5 or 10 times through the washing machine. If you use discharge printing, it actually dyes the shirt so that it never washes out. Every group is different, but here is a spreadsheet that I use to calculate how many shirts of each size I should order. Every time I order I tweak the numbers a little bit based on how many are leftover.
You just enter the total number of shirts you want to order in the top cell of column B, and then adjust the other percentages in column B as you see fit.
You can download that spreadsheet and modify it for your own use. It makes it much easier to tell them apart when they inevitably end up in a big pile.
You can also use color to differentiate them. You can find my blog at Austinpreneur. Sign in. Austin Startups. Joshua Baer Follow. Start with the best material you can find My shirt of choice these days is by Canvas , but other good brands include Pima, Next Level, and of course American Apparel.
Here are some tips for a great design: A simple logo is always good — as long as your logo is good. When in doubt, your first t-shirt should just be your logo centered on the front chest. I never really understood why, but everyone loved the logo shirt for OtherInbox, my last startup. Your company slogan is probably not as clever to everyone else as it is to you.
Stick with one big logo and maybe two or three supporting ones if needed. Use the sleeves for additional logo locations to keep it from getting too busy. Put the year somewhere on the design — it can be prominent or hidden.
Brett Hurt taught me to always put the year somewhere on the shirt so that you can tell one shirt from another. It will become a source of pride to have one of the originial t-shirts, especially when you make shirts that last forever see below. I like hiding it in the design like an easter egg. Pay to have a designer make something special for you. Write up or sketch up some ideas and send it to them and for a few hundred dollars they will make a custom design for you that blows your mind.
I use Outhouse Designs in Austin, Texas. They are hard to pull off well. People seem to like black shirts and colored shirts better. Personally, I think white shirts make me look fat. Big patches of thick ink on the shirt make it really uncomfortable to wear.
How many should I make of each size? Some Examples. Did you find this helpful? Send me a tweet with a picture of your favorite startup t-shirt JoshuaBaer You can find my blog at Austinpreneur. Austin Startups Austin Startups is the voice of the Austin startup….
Entrepreneurship Startup Swag. Austin Startups Follow. Please send feedback, tips, and guest posts to submit austinstartups. See responses More From Medium. What Does History Suggest? Aaron Benz in Austin Startups. Brett Hurt in Austin Startups. Joe Merrill in Austin Startups. Human Versus Computer Vision. Mary Haskett in Austin Startups. A no-BS guide to getting cheaper, faster, better design etc. Michu Benaim Steiner in Austin Startups. Discover Medium. Make Medium yours. Become a member.
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Pro-tips for buying clothes that will last years, not weeks
Losing your shirt is a 20th-century phrase that signals great financial loss. Investing in financial assets can involve serious — for some people dangerous — levels of risk. Thus, in order to prevent losing their shirts, it is important that investors are truthful about the amount of risk that they are prepared to take. People use this phrase to describe very dire financial straits.
Sorry, what's that? You think because you've been really feeling yourself lately and maybe even reading a little old site called Esquire dot com , you're suddenly above a guide on where to buy the best white tees? Think again, guy. Nobody, and I mean nobody, is above the plain white T-shirt.
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Every company needs company shirts. Full stop. From the smallest startups to the biggest corporations, company shirts bring legitimacy to your business. Uniforms bring professionalism, consistent branding, and if done right, style points. For employees they bring team cohesion along with feeling valued and looking good. Plus, hey— a free shirt. But what makes for a great company shirt? And where can it go wrong? This is where our journey begins.
Well, this is embarrassing…
They are ugly and uncomfortable. But t-shirts come from the marketing budget and should be optimized like any other spend. Done properly, one shirt can deliver tens of thousands of impressions worth thousands of dollars. Done poorly, they will just get thrown in the trash and never worn — worth pretty much zero.
In our society people can wear whatever they want but sometimes outfits cross the line and will get lots of stares. T-shirts are the most prone to cross the line being they usually have text on them that can be misunderstood. Text on T-shirts has been a trend for years, and many different designers and companies have taken it to the next level with the t-shirt messages.
How a smart shirt should fit
As far as science teacher Charlie Ellis's love-life goes, chaos is more than just a theory. If only this relationship stuff wasn't so complicated, if only there was some logic to it - a scientist like Charlie might stand more of a chance. Because Charlie likes things ordered, and, well, scientific Charlie begins to research this crazy little thing called love and comes up with some very surprising data indeed.
How to Start a Successful Online T-Shirt Business
How Should A T-Shirt Fit?
Your $4 t-shirt is costing you millions
Losing Your Shirt